Have you ever felt like you were less than others because of your accomplishments or lack thereof? Do you feel that failing isn’t an option and is something you have to avoid at all cost. Worrying about failure and standing up to people’s expectation is always going to be around in our lives, but it materialises itself more in young people, particularly young girls going through puberty, who have to live up to a lot of expectations fixed on them by society.
With all of that in mind, it can be hard just to be a child today, especially when life keeps throwing you different things to worry about – whether it’d be social media images or people comparing others, your work is always cut out for you.
The sad thing is, that being afraid of failing those expectations ends up making you afraid to do anything in the long run, which can, in turn, fuel those fears you’re trying to run away from and make you feel even more inadequate. But things don’t always have to be that way. Procter & Gamble is making sure of that through its new inspirational video “Always Like a Girl”.
“Like a Girl” was created by Leo Burnett and directed by Giordana Toccaceli and aims to teach teenage girls about the importance of failure in our lives. The video achieves this by showing different situations of failure and then telling the girls featured in them that it’s okay to fail and that what’s important is taking those failures and growing from them to get back up again.
The phrase “Like a Girl” does have a lot of unfortunate connotations, after all, women face a lot of prejudice in regards to what they can or can’t do comapred to men. But this campaing aims to twist that phrase so that it stands for brave, smart and confident women who always get back up in the face of adversity.
This might seem like a mere sentiment, after all, it’s not like there’s a shortage of tales and stories that talk about how failure is necessary for our growth. But the purpose of this video in particular, is to ground that message and make it relatable to teens of today. After all, there’s no better way to drive a message home then ground it in the reality we face.
It’s not the first time a company tries to lift people up with a message either; other companies have already started their efforts in spreading messages like this one. It’s nice to see that it’s becoming even more common with time, however, since it helps to both make these issues easier to talk about and also helps the companies reputation.
So, next time you’re feeling down and are doubting yourself remember, be “like a girl” and get back up again because every failure is the start of a future success.
Photo Credits: P&G