Giant Boob Makes a Statement About Breastfeeding

Last Sunday was Mothers’ Day in the UK and if you were in the Shoreditch area of London, you would’ve seen a giant inflatable breast with a prominent nipple sitting on top of a building.

free the feed

Now, before you start thinking that this is some sort of shock art or an ad for porn, it was marketing agency Mother London’s project called #FreeTheFeed as “It’s hard to believe that in 2017 UK mothers still feel watched and judged when feeding in public, by bottle or breast.” according to their blog post.

This judgement does not just occur in the UK for sure, as this topic has been brought up several times in the US and even in Singapore where most people feel that mothers should not breastfeed their children in public (even with a nursing scarf) as it is “offensive”. That boggles our minds here in The Wellness Insider because feeding one’s child is very natural and the mother often reveals less cleavage (or boobage) than a lingerie model plastered on large billboards for both young and old to see.


Kudos to the team at Mother London who were brave enough to carry out this project and Free The Feed. As they put it so aptly, we should celebrate “every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices.”

Nonetheless, societal pressures are very strong and recently, a mother breastfeeding her child in the MRT (subway) without a nursing scarf had her photo taken and posted up on Singapore’s STOMP to publicly shame her. Of course, the photographer had an issue with the lack of a nursing scarf but many members of the public who responded in the comments section were offended at the fact that she was breastfeeding in public to begin with!

Seems absurd that mothers could feel stressed about feeding their child in public. Perhaps a huge inflated boob in the middle of London would create more conversation to end this stigma of public feeding.


Photo credits: Mother London and Adweek

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Fashion of Plumping Up a Plus Sized Model?

It has become fact that the fashion industry is one cruel mistress; be it how models who are often called ‘fat’ (when they’re not) or how one’s body image is often damaged due to all the tricks (one of which is photoshop) used to achieve that “perfect” look. Even in this day of diversity where plus-sized models aren’t a rarity anymore, it comes as surprising and even sad to hear about the things that these models have to go through to be able to do their job. This was particularly evident for Iskra Lawrence, a 25-year-old plus-sized British model who talked about the different tricks that the fashion industry implements in order to create a “perfect” image and how that affects our body confidence in turn.

Iskra is the powerhouse plus-sized lingerie model for the Aerie brand and an advocate for body positivity by becoming a leading voice for the #EveryBODYisBeautiful campaign. However, she is unique even within the plus-sized model category as the size 14 model is (don’t be shocked) actually the size of the average UK and US woman.

Thus, while she models, most clothing she’s made to try out has trouble fitting her as many fashion brands see her as being too thick to be dressed in their size 0 outfits while not thick enough to fit into their plus-sized range. Because of that, it was hard for Iskra to really find a place in the fashion industry. She either had to wear breast or butt paddings or her photo has been retouched multiple times so that she could fit with the “perfect” mould that the fashion industry wants for both the skinny and the plus-size images throughout her career. It is quite shocking when Iskra also revealed that her images were altered so much that her family, friends as well as herself from recognising herself in multiple magazine ads.

In a separate interview, Iskra commented that it would’ve made more sense for these fashion brands to either find a model in the size of the clothes used in the photoshoots or simply get clothes which fit the models chosen – especially since these brands would have the models vital stats during casting.


Perhaps that is why the title of Iskra’s TEDx talk of “Ending the Pursuit of Perfection” is so apt. Just like what she said, with the fashion industry and the media bombarding us with images of “perfection”, we females have been taught from young on the pursuit of this ‘thing’ which is impossible to achieve. As a result, teenage girls have an unhealthy relationship with themselves and body dysmorphia often occurs. Which is why she feels that girls need to be taught self-love and self-care in order to build one’s confidence.

Why does one’s confidence have to stem from the size of one’s body or the ability to fit into certain sized clothes? Seems ridiculous but Iskra shared how she nearly went back to her teenage mindset of being ‘unworthy’ when the jeans she tried on, in the largest available size at the store, didn’t fit her.

Ladies, you are not your size. As mentioned in a previous article, being fit (or even looking so) does not mean that you’re healthy. What is more important is to be healthy and happy. Once you achieve that, you’ll naturally be confident and love yourself.


Photo Credits: Mendoza Post, Instagram, Daily Mail, TEDx

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BeautyFresh Warehouse Sale

Ladies, you’ll be glad to know that there’s a make up warehouse sale that’s coming up! From 30 March till 1 April 2017, you can get cosmetics by Chanel, M.A.C., NARS, La Mer, Jo Malone and even Dior at up to 80% discount!

Organised by BeautyFresh, this warehouse sale will be held at 1 Jalan Kilang #04-03 Singapore 159402 on the dates mentioned above from 10am till 7pm. Psst…we hear that there are gifts with purchase too! Here’s a preview of some of the items on sale:

Time to forward this to your friends, grab them to the sale and let your inner auntie revel!

Address: 1 Jalan Kilang #04-01 Singapore 159402
Opening Hours: 30 Mar – 1 Apr, 10am to 7pm

Photo credits: BeautyFresh

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Brewery Owns Up to Its Mistakes By Giving its Ads a New Look

Everybody makes mistakes at some point in life, whether it’d be something as small as breaking a simple rule or as colossal as…well, making a sexist campaign that objectifies women. However, what’s important when you make a mistake is not just about apologising for it but to make up for it, and to show people that you own up to it. That last part is what Brazilian Beer brand, Skol is trying to do and is one step forward for #bodyconfidence.

But let’s turn back time a little bit. Just what exactly did Skol do that it’s trying to make up for? The answer to that is also what you can blame nearly every beer company for. Skol, like many other businesses of its kind, used to specialise in creating ads that would cater towards the male gaze. It did this by promoting their beer in commercials with sexy women and gave men the impression that these beautiful women associated desirable men with Skol beer.

Granted, this isn’t anything new when it comes to alcohol brands, in fact, it’s because of those types of ads that the phrase “sex sells” became so popular, even with the ‘pin-up’ girl becoming somewhat iconic. Want to sell a couple of cans of beer? Just throw in a scantily clad woman there with a come-hither-look, and you’ll be swimming in money.

Most brands tend to shake off or ignore their past transgressions. For example, famous companies such as Hugo Boss, Volkswagen and even IBM (IBM!) supported Nazi Germany back in World War II. Of course, you’re not going to be hearing about that particularly unpleasant part of their legacy. Doesn’t stop people from learning about it and it certainly doesn’t give them any favours by trying to hide it.

Needless to say, sexism is not something any brand would be proud to admit nowadays, in an age where people are becoming more conscious about the treatment of women in the media, and Skol knows this too. Instead of simply brushing their past mistakes under the rug however, Skol has instead chosen to accept and make up for their past mistakes by starting their new “Reposter” campaign.

For Reposter, Skol sought out illustrators Eva Uviedo, Criola, Camila de Rosario, Elisa Arruda, Manuela Eichner and Carol Rosetti. These artists got a chance to rework and give new life to some of Skol’s old ads as a way to revitalise and show that there is diversity in women kind and that females are more than just another pretty face.

The artists were able to let their creativity flow and create different styles of ads that not only painted women in a new, more understanding, light but also catered to the female gaze! After all, we do live in a world where women are just as interested in beer as men are and are also the ones actively buying these drinks.

Nonetheless, Skol isn’t the first brand who’s trying to appeal to the female sensibility or to embrace this more conscious society. Mexican beer brand Tecate released a few series of (actually pretty dark and severe) ads condemning physical abuse against women, which isn’t on the same level as what Skol is doing but it’s definitely a step in the right direction.

Which is why what Skol is doing is really refreshing and allows us all to laugh at all those old sexist ads in the first place. Now, who wants a cold beer?

Photo Credits: AdWeek and Skol

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Whip Up a Vegan Brunch!

Let’s meet together to prepare some VEGAN brunch!

Vegan diet can be really versatile and so delicious.  You can eat healthy and you don’t have to compromise on flavor. Classes will be conducted in accordance to plan based diet, all the dishes are also gluten-free. And the most important…. they are really yummy.

vegan brunch

We are going to prepare :

  • ”scrambled egg” – tofu . Breakfast of champions. A tofu scramble is a classic hearty vegan breakfast/brunch.
  • ”cheese” out of cashew nuts . Cashew cheese is perfect for those of you wanting an alternative to dairy or for the adventurous foodies who want to give a new recipe a try.
  • Vegan lentils a’ la baked beans

After the class we will sit together and enjoy the food.
This class will be hands-on so please wear comfortable clothing.
*Please bring your own  apron.

Experience includes:
  • Recipes
  • All ingredients and kitchen equipment will be provided
  • Instruction and tips (after the classes email support with the teacher)

Date: Sun, 9 or 16 April 2017
Time: 10.30am to 1.30pm
Price: S$65/pax

To register, please click here.

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Real Men Play With (Barbie) Dolls

Who said that real men don’t play with dolls? Gone are the days where gender stereotypes were reinforced, especially by the patriarch of the family. In fact, studies have shown that fathers who take the time to play with their daughters helped their girls develop a higher sense of self-worth and confidence. The brand that is really trying to break its own stereotypes is Mattel, specifically for Barbie. Besides its new and updated look, Mattel saw fit to recognise and celebrate all the dads who take the time to play Barbie with their little girls with their new #DadsWhoPlaywithBarbie campaign.

The campaign focuses on showcasing actual fathers and daughters playing together, with the father, in particular, playing with a Barbie of his own. They released the first advertisement during the NFL’s AFC Championship game on 22nd January  (because what better time to grab the attention of fathers everywhere). The ad consisted of a 30-second video called “Doctor” which showcased a father playing Barbie with his daughter, with the father saying lines such as, “I’m a typical man’s man” and “Sundays are always football, and now that gets interrupted with a little Barbie time.”

This is the next step in a series of marketing campaigns that are trying to modernise people’s perception of Barbies and to give girls a new way to imagine themselves and their futures, while also increasing the public’s positive opinion of the doll.

This is fitting too, as Barbie had been gaining a lot of ire over the last few decades due to her lack of diversity and unrealistic body proportions which have been attributed to teaching young girls about negative body image.

Though it does make you wonder, why focus on fathers playing Barbies with their girls? And the answer is quite simple. Mattel has a partnership with Wake Forest University to do research on how girls’ development can be affected for the purpose of new narrative ideas. This study found that girls with fathers who contributed in their childhood (playing with them being amongst that) developed higher levels of self-worth and self-confidence, which affects how they see and conduct themselves during adulthood.

That’s not the only reason, however. Mattel is also trying to change its focus so that it doesn’t just feature toys for girls. They want to make sure to shatter gender norms with their new campaign, amongst that being the famous “men don’t play with dolls” phrase that gets turned around and taught to boys from a very young age. This way both boys and girls can grow up believing that they can be anything they put their mind to.

The campaign has been a success so far. Ever since it’s airing in January, it has become very popular and has increased expectations of the brand by 20 percent; something that only increased even more with the release of subsequent ads.

This is a nice way to move forward in giving children (and even adults) a chance to see that the world is diverse and that fathers too, play a very important part in shaping their children’s lives. Hopefully with this push, more fathers will try to play more with their daughters and be a bigger part of their lives as important role models.

Photo Credits: Mattel

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POUND – Rockout. Workout

POUND® – Rockout. Workout. is the world’s first full body drumming workout that combines cardio, conditioning, and strength training with yoga and pilates-inspired movements.

Join a class on 29 Mar for only S$25! It is suitable for all levels, although we do recommend first-timers to pace yourselves according to your own fitness level. POUND® is all about letting loose, getting energised, toning up and rockin’ out! The workout is easily modifiable and the alternative vibe and welcoming philosophy appeals to men and women of all ages and abilities.

drumming workout

Experience includes:

  • Light weighted exercise sticks provided
  • Burn up to 900+ calories per hour
  • Full body drumming workout that combines cardio, conditioning, and strength training with yoga and pilates-inspired movements.
  • Classes are suitable for all levels

Click here to join your first drumming workout today!

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The Art of Conscious Communication

There is a saying that “All is fair in love and war”. What this expression means is that nothing is out of bounds when it comes to love and war. Anything goes!

Are you guilty of saying deceitful, hurtful things, or even lying just so you win an argument over your beloved? Have you ever experienced that even when you won a fight, it wasn’t worth it – as the damage to the relationship was irreparable? Have you wished you were better at knowing what to say and how to handle difficult conversations?

This workshop will teach you five different practices of how to effectively handle things when either one of you gets triggered.

It’s possible to communicate about difficult subjects or uncomfortable feelings in a manner that draws both of you closer together rather than doing damage to the relationship. Quit hurting each other’s feelings, breeding resentment, or creating withdrawal. Clinical Sexologist and Relationship Coach Dr. Martha Tara Lee will share powerful communication tools that will allow you to fight without fear, and emerge unharmed – in fact, feeling more connected and intimate with your partner. These skills will also be relevant in your social interactions with friends and colleagues.

When you have the ability to work with yours and your partner’s emotions, relating can become an exciting journey of self-discovery and healing. Singles wishing to learn these relating skills are welcomed to attend.

Date: Fri 24 March 2017
Time: 7:15 – 9:30p.m. (We will start at 7:30p.m. sharp)
Venue: The Blue Lotus, 39 Tembeling Road Singapore 423582
Directions: Bus 33. If coming by cab (advisable), you may wish to tell the cab driver that it is a shophouse, diagionally opposite Kuam Im Tng Temple, and at the cross-junction of Joo Chiat Place.
Energy Exchange:  S$38 per person

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Please note that no refunds is possible once you have paid and cannot make it for the workshop. Replacement allowed. Do check out our media policy as well.

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